Privacy Policy

1. Cookie categories (three mandatory tiers)

Cookies are small text files stored on your device. We use them to keep the website working, to measure performance, and (only if you consent) to support advertising measurement and remarketing. We divide cookies into exactly three categories.

2. Marketing cookies (mandatory sub-disclosures)

The statements below describe our marketing and advertising cookie practices in plain language.

3. Consent requirements

We use a consent banner and a preferences panel to control non-essential cookies. The banner provides three choices: Accept All, Reject Non-Essential, and Manage Preferences. Analytics and marketing cookies are not activated unless you choose to allow them. Your choice is stored in localStorage for 12 months.

4. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

5. Lead Forms and Contact Requests

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at the email address in this policy.

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

6. Google Services and Advertising

This website uses the following Google services:

7. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

• Page views and time on site
• Specific conversion events (form submissions, purchases)
• Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

8. Prohibited content self-declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

9. Landing page integrity statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

10. Children's privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.

11. International data transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.

12. User rights (GDPR Articles 15-22)

If you are located in the EEA or UK, you have the following rights:

• Access (Art. 15): request a copy of data we hold about you
• Rectification (Art. 16): correct inaccurate or incomplete data
• Erasure (Art. 17): request deletion ('right to be forgotten')
• Restriction (Art. 18): limit how we process your data
• Portability (Art. 20): receive your data in a structured, machine-readable format
• Objection (Art. 21): object to processing based on legitimate interest
• Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

• EU users: https://edpb.europa.eu
• UK users: https://ico.org.uk

13. What data we collect

Depending on how you use the website, we may collect the following categories of information:

• Full name
• Email address
• Phone number
• IP address
• Browser type and version
• Device type and operating system
• Cookies and tracking identifiers
• Usage data (pages visited, time on site, click paths)
• Form submission content
• Conversion events (form submits, calls, purchases)

We do not intentionally collect special category data (such as health information, religious beliefs, or political opinions). If you include sensitive information in a message you submit, you do so voluntarily, and we will handle it with care and delete it upon request where legally permitted.

14. Legal basis for processing (GDPR Art. 6)

Where GDPR or UK GDPR applies, we rely on the following legal bases:

15. Retention periods

We retain data only for as long as needed for the purposes described in this policy, unless a longer period is required by law. Specific retention periods include:

• Contact form submissions: 2 years
• Analytics data (GA4): 14 months
• Marketing cookies (Google Ads): up to 540 days
• Email communications: duration of relationship + 1 year
• Server logs: 90 days
• Cookie consent records: 3 years (audit requirement)

16. Policy metadata (required on the page)

This Privacy Policy is intended to provide clear, complete information about how AurumSignal Analytics LLC handles data for website visitors, including consent based controls for analytics and advertising technologies.

If you have questions about this policy, contact us at [email protected] or by mail at 350 Fifth Avenue, New York, NY 10118, United States.